Taking your business on the road
The business model for remote training is quite different than a stationary clinic. After all, one piece of equipment is dedicated to one household for a month rather than running eight or more sessions a day in a clinic. Equipment cost are high, while overheads and operating costs are next to nil.
In our practice, we use a pricing model of a shipping fee, a set rental fee of $250/week to cover the equipment (just under a 1 year return on investment), and a per-session price to cover our hourly rate and to keep a steady cash-flow. By putting the $250/week towards the next remote, our first two systems became 4, became 8, 16 and so-fourth.
If at any point your company coffers needed topping up, you’ll find that 24 systems will yield a steady return of a quarter million per year in rental alone. You’ll find you have a nice little reserve there for hard times.
We all know that we get our best results working intensively, and the remotes makes it financially advantageous for your clients. Similarly it makes it quite reasonable for several people training at the same location as they can split the rental costs.
Without the clinic overheads, sessions can easily be offered at very competitive prices – and if Ana gives you a hand prices can drop below even the most basic in-clinic sessions.
With the right tools in place we found that the advantages of remote training surpassed in-clinic sessions, and we started to move to a fully remote practice. With the home option available few clients choose to have their sessions in-clinic.
If you would like to discuss how the business aspect of home training works, we’re happy to share our experience.
